TAYLORMADE
HI-TOE 4




TaylorMade Hi-Toe 4
2024

CAMPAIGN, STRATEGY, POSTER DESIGN, 3D VISUALIZATION, ANIMATION
Durham

Jake Barrett
Josh Jacob
Austin Dunbar
Amy Arnold
Alex Weber

About

2024 was the year of golf at Durham. A strong partnership with TaylorMade gave the studio an opportunity to work on the new and improved Hi-Toe4 copper wedge. A club made for all-terrain. All the time. Inspired by luxury watches, high contrast, and stark imagery — we focused on the craftsmanship and beauty behind one of the best wedges in the game.

























Jake Barrett


jakebarrettdesign@gmail.com
859.391.2918

My name is Jake Barrett. I am a graphic/motion designer from Northern Kentucky, just south of Cincinnati, OH. I have been in the industry for nearly 7 years. I started learning the game as an intern for the University of Cincinnati’s football team creating graphics for social media and incoming recruits. Since then, I’ve evolved as a designer who as experience working with brands big and small. Some of which you might’ve heard of: Nike, MLS, Taylormade, Jack Daniel’s, Old Spice, Secret, Lego, New Heights Podcast — just to name a few.

I went to the University of Cincinnati and graduated in April of 2024 with a bachelor’s of science degree in communication design. I currently work for Durham in Covington, KY.


Always down for a conversation. Reach out, say hello, let’s talk.
Education

University of Cincinnati
DAAP
Bachelor’s of Science
Communication Design
2024
Experience

Durham
Graphic/Motion Designer
2023-Present

YTH Sports
Freelance Graphic Designer
2021-Present

University of Wisconsin Football
Graphic Designer
2024

Industry
Communication Designer
2022

Michelman, Inc.
Graphic Designer
2021

University of Cincinnati Football
Graphic Designer & Social Media
2019-2023