NIKE AIR ZOOM
MERCURIAL




Nike Air Zoom Mercurial
2022

EXHIBIT, STRATEGY, TYPE DESIGN, ANIMATION
Industry

Jake Barrett
Yuan Yuan Su
Hanson Ma
Oved Valadez
Allisa Wang
Connor Limbocker
Jacy Weyer

About

In 2022 I moved to Portland, Oregon — working at Industry, we were given the task of introducing the new and improved Nike Air Zoom Mercurial boot. We created a set on Nike campus where we broadcasted an exclusive online event across the globe to tell the story of the Nike Mercurial through the years.























Jake Barrett


jakebarrettdesign@gmail.com
859.391.2918

My name is Jake Barrett. I am a graphic/motion designer from Northern Kentucky, just south of Cincinnati, OH. I have been in the industry for nearly 7 years. I started learning the game as an intern for the University of Cincinnati’s football team creating graphics for social media and incoming recruits. Since then, I’ve evolved as a designer who as experience working with brands big and small. Some of which you might’ve heard of: Nike, MLS, Taylormade, Jack Daniel’s, Old Spice, Secret, Lego, New Heights Podcast — just to name a few.

I went to the University of Cincinnati and graduated in April of 2024 with a bachelor’s of science degree in communication design. I currently work for Durham in Covington, KY.


Always down for a conversation. Reach out, say hello, let’s talk.
Education

University of Cincinnati
DAAP
Bachelor’s of Science
Communication Design
2024
Experience

Durham
Graphic/Motion Designer
2023-Present

YTH Sports
Freelance Graphic Designer
2021-Present

University of Wisconsin Football
Graphic Designer
2024

Industry
Communication Designer
2022

Michelman, Inc.
Graphic Designer
2021

University of Cincinnati Football
Graphic Designer & Social Media
2019-2023